CRM artificial intelligence is the use of AI technologies to enhance customer relationship management (CRM) systems. These technologies can be used to automate tasks, provide insights into customer data, and improve customer service.
CRM AI can be used to improve the efficiency of CRM processes, such as lead generation, lead qualification, and customer segmentation. It can also be used to provide insights into customer data, such as customer churn, customer lifetime value, and customer satisfaction. These insights can be used to improve marketing and sales strategies.