CRM Definition and Benefits
CRM stands for Customer Relationship Management. It is a strategy for managing all of your company’s relationships and interactions with customers and potential customers. The goal of CRM is to improve customer satisfaction and loyalty, as well as drive sales growth.
CRM systems are software applications that help businesses manage their customer relationships. These systems can track customer interactions, such as phone calls, emails, and website visits. They can also store customer data, such as contact information, purchase history, and preferences.