CRM and Email refers to the integration of customer relationship management (CRM) systems with email marketing platforms. It enables businesses to manage customer interactions, track email campaigns, and automate marketing processes, all within a unified platform.
CRM and email integration offers numerous benefits, including improved customer segmentation and targeting, personalized email marketing, automated lead nurturing, enhanced sales productivity, and better customer service. Historically, businesses relied on separate CRM and email systems, leading to data silos and inefficiencies. The integration of these systems has revolutionized customer engagement and marketing automation.