CRM, which stands for Customer Relationship Management, is a strategy for managing all interactions with customers and potential customers. It involves using technology to track customer data, manage marketing campaigns, and provide customer service. CRM systems can help businesses improve customer satisfaction, increase sales, and reduce costs.
CRM is important because it helps businesses build relationships with their customers. By tracking customer data, businesses can better understand their customers’ needs and preferences. This information can then be used to create more targeted marketing campaigns and provide more personalized customer service. CRM systems can also help businesses identify and resolve customer issues quickly and efficiently.