Managing a customer relationship management (CRM) project involves planning, executing, and controlling the implementation of a CRM system to improve customer relationships and drive business growth. It includes defining project scope, setting goals, allocating resources, tracking progress, and ensuring successful system adoption.
Effective CRM project management is crucial for maximizing the benefits of a CRM system, such as improved customer satisfaction, increased sales, and enhanced operational efficiency. It helps organizations align their CRM strategy with overall business objectives and ensures a smooth transition to the new system.