Customer relationship management (CRM) software is a tool that helps businesses manage their relationships with customers. It can track customer interactions, preferences, and history, and can be used to improve customer service, sales, and marketing efforts.
CRM software is important because it can help businesses retain customers, increase sales, and improve customer satisfaction. It can also help businesses identify and target potential customers, and can provide insights into customer behavior. CRM software has been around for decades, but it has become increasingly important in recent years as businesses have realized the value of customer data.